Owned by its employees
The company is self-funded. It works with every player in the market without depending on any of them.
Since 2014, Daily d’initiés has helped its clients track their ratings and understand their audiences.
Daily d’initiés was founded in 2014 by Luc Voland, Mounir Ben Hamed and Adrien Gsell. All three worked on audience data for the TF1 group.
Their idea: a cloud-native, modernised tool shared by the market to cut its cost. Each team finds dashboards suited to its work.
The daily, their first tool, delivers the previous day’s TV ratings every morning. The offer now covers radio, video platforms, social networks and cultural venues.
“Unlike the analysis tools offered by audience measurement institutes, which are mainly intended for research departments, our tools are for everyone and can be configured so that each person gets the level of information they need.”
Milestones
The company is self-funded. It works with every player in the market without depending on any of them.
The team knows marketing and research. It also builds its own tools, from data processing to design.
The tools are designed with the people who use them. Support comes from the team that builds them.
Behind every figure, habits to understand and prospects to explore.